Effective Date: [25/8/2026]

1. Introduction

Home Alchemy ("Home Alchemy", "we", "our" or "us") is committed to protecting your privacy and handling your personal information in an open, transparent and secure manner.This Privacy Policy explains how we collect, use, disclose, store and protect your personal information when you:visit our website;request a quotation;contact us by telephone, email or online enquiry; engage us to provide property styling or Digital Home Styling services;subscribe to our marketing communications; or otherwise interact with Home Alchemy.This Privacy Policy is intended to comply with the Privacy Act 1988 (Cth), as amended and the Australian Privacy Principles (APPs).By using our website or engaging our services, you acknowledge that you have read and understood this Privacy Policy.

2. Who We Are

Home Alchemy provides professional property presentation services, including:Styling Consultations;Home Refresh Styling;The Essentials Home Staging;Premium Open Home Staging;Digital Home Styling;related styling and presentation services.

3. The Information We Collect

Depending on how you interact with us, we may collect personal information including:

Contact Information

name;postal address;property address;email address;telephone number.

Property Information

We may collect information relating to a property including:property address;room measurements;floor plans;photographs;videos;presentation requirements;styling preferences;access arrangements;real estate agency details.

Business Information

Where you are acting on behalf of a real estate agency or business we may collect:business name;ABN;representative details;billing information;contact details.

Financial Information

Where payment is required we may collect:invoice information;payment records;transaction history.Home Alchemy does not store your complete credit or debit card details where payments are processed through a third-party payment provider.

Digital Home Styling Materials

For Digital Home Styling services we may collect:original photographs;floor plans;editing instructions;revision requests;completed styled images.

Website Information

When you visit our website we may automatically collect:IP address;browser type;operating system;pages viewed;referral source;device information;cookies and usage information.

4. How We Collect Information

We collect information directly from you when you:submit an enquiry;request a quotation;complete a booking;sign a service agreement;communicate with us by telephone or email;complete website forms;upload photographs;upload floor plans;make payments.We may also collect information from:real estate agencies;property owners;authorised representatives;photographers;payment providers;website analytics providers;publicly available sources where reasonably necessary.

5. Why We Collect Personal Information

We collect personal information so we can:provide our services;prepare quotations;schedule consultations;communicate with you;process bookings;invoice and receive payment;deliver Digital Home Styling services;install and collect staging inventory;improve our website;comply with legal obligations;maintain insurance records;manage complaints;protect our legal rights;market our services where permitted.If you choose not to provide requested information we may be unable to provide some or all of our services.

6. Property Consultations

During consultations we may:inspect your property;take measurements;photograph rooms;record videos;document existing conditions;assess styling opportunities.These photographs and recordings assist us to:prepare styling plans;select inventory;organise logistics;document existing property condition;support insurance claims where necessary;maintain quality assurance records.

7. Property Photographs and Marketing

Home Alchemy may photograph properties before, during and after styling.Where our service agreement provides permission to use these photographs for marketing purposes, we may use them on:our website;social media;online portfolios;printed marketing material;advertising campaigns;award submissions;presentations;promotional publications.We will not intentionally publish personal information identifying a client unless we have your consent or are otherwise permitted by law.If you withdraw your consent after publication, we will take reasonable steps to remove future use of the material where practicable. However, we cannot recall material already printed, distributed or published by third parties.

8. Digital Home Styling Services

For Digital Home Styling we receive photographs supplied by clients, real estate agencies or authorised representatives.We use these photographs solely to provide Digital Home Styling services.Depending on the project, our editing process may include professional digital editing tools and artificial intelligence-assisted technologies.Where objects within original photographs obscure parts of a property, recreated areas are artistic interpretations based upon available information and should not be interpreted as exact representations of concealed features.We do not claim ownership of original photographs supplied by our clients.We retain ownership of our editing workflows, methodologies, styling libraries, templates, prompts and know-how.

9. Marketing Communications

Where you enquire about our services or become a client, we may send information relating to:bookings;invoices;service updates;promotions;new services;educational content;newsletters.You may opt out of receiving marketing communications at any time by:clicking the unsubscribe link;contacting us directly;emailing us with your request.Service-related communications regarding existing bookings cannot generally be opted out of.

10. Cookies

Our website may use cookies and similar technologies to:improve website functionality;remember user preferences;analyse website traffic;measure advertising effectiveness;improve user experience.Most internet browsers allow cookies to be disabled.Disabling cookies may affect website functionality.

11. Website Analytics

We may use website analytics services including Google Analytics or similar platforms.These services may collect information including:pages visited;session duration;approximate location;browser information;device type;referring websites.This information helps us improve our website and better understand how visitors use our services.Analytics information is generally collected in aggregated form and is not used to personally identify individual users.

12. Payment Information

Payments may be processed using secure third-party payment providers.Home Alchemy does not intentionally retain complete payment card details.Invoices, payment records and transaction history may be retained for:accounting;taxation;legal compliance;dispute resolution.

13. Disclosure of Personal Information

We may disclose personal information where reasonably necessary to provide our services.This may include:contractors;removalists;delivery providers;payment processors;accountants;legal advisers;insurers;IT providers;website hosting providers;cloud storage providers;software providers;marketing providers;real estate agencies;photographers where required for service delivery.We require service providers to handle personal information appropriately.We do not sell personal information.

14. Overseas Disclosure

Some technology providers used by Home Alchemy may store information on servers located outside Australia.Where this occurs we take reasonable steps to ensure service providers implement appropriate security measures.By using our website or services you acknowledge that some information may be processed outside Australia.

15. Storage and Security

We take reasonable steps to protect personal information from:misuse;interference;loss;unauthorised access;unauthorised disclosure;unauthorised modification.Security measures may include:password protection;secure cloud storage;restricted staff access;encrypted communications where available;secure payment processing;antivirus protection;regular software updates.Despite these measures, no method of electronic transmission or storage is completely secure.Accordingly, we cannot guarantee absolute security.

16. Retention of Information

We retain personal information only for as long as reasonably necessary to:provide services;comply with legal obligations;maintain taxation records;manage warranties;resolve disputes;enforce contractual rights;satisfy insurance requirements.When information is no longer required it will be securely destroyed, deleted or de-identified where reasonably practicable.

17. Access and Correction

You may request access to personal information we hold about you.You may also request correction of information that is inaccurate, incomplete or out of date.Requests should be made in writing using the contact details below.We may request proof of identity before providing access.In limited circumstances we may refuse access where permitted by law.If we refuse your request we will explain our reasons where required.

18. Third-Party Websites

Our website may contain links to third-party websites.Those websites operate under their own privacy policies.Home Alchemy is not responsible for the privacy practices of third-party websites.We encourage you to review the privacy policies of any website you visit.

19. Children's Privacy

Our services are intended for adults involved in buying, selling or marketing residential property.We do not knowingly collect personal information directly from children.If we become aware that personal information has been collected from a child contrary to applicable law, we will take reasonable steps to remove it.

20. Legal Obligations

We may disclose personal information where required or authorised by law, including where necessary to:comply with legislation;comply with court orders;respond to law enforcement requests;investigate suspected unlawful activity;protect legal rights;protect public safety.

21. Changes to this Privacy Policy

We may amend this Privacy Policy from time to time.Updated versions will be published on our website.The revised version becomes effective upon publication unless otherwise stated.We encourage you to review this Privacy Policy periodically.

22. Complaints

If you believe your privacy has been breached, please contact us first.We will:acknowledge your complaint;investigate the matter;attempt to resolve the issue promptly.If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC).

23. Contact Us

Home Alchemy

Email: hello@home-alchemy.com.au

Website: www.home-alchemy.com.auIf you have any questions regarding this Privacy Policy or wish to access or correct your personal information, please contact us using the details above.